White Label Travel is a boutique luxury travel agency offering bespoke travel services and first-hand knowledge to discerning clients. Our experts design meaningful journeys tailored to you, paying attention to your every requirement. We show you life-changing locations, introduce you to diverse cultures, share unconventional routes and deliver first-class service at every turn.

We believe that every trip should be a work of art – and it should be styled perfectly for you. In designing your travels we explore your unique desires, calling on our own extensive experience, the latest trends in the luxury travel world, and the indescribable magic that makes each journey unforgettable.

Molori Safari by Inge Prins

Tatiana Deeva is the founder of White Label Travel, a design-led travel consultancy crafting bespoke journeys for high-net-worth individuals, families, and like-minded explorers around the world.


With over a decade of experience and a global network of trusted insiders, Tatiana brings a distinct blend of intuition, taste, and precision to every itinerary. Since launching White Label Travel in London in 2016, she has remained deeply involved in shaping each experience - ensuring it reflects the values her clients care most about: meaning, beauty, and effortless excellence.


Splitting her time between London and Bali, Tatiana spends over 100 days a year traveling - scouting cutting-edge hotel concepts, discovering hidden gems, and translating her insights into rare, once-in-a-lifetime journeys.

Her approach is simple: no repeat itineraries, no templates - just thoughtful design, tailored to the individual, delivered with intention.

Meet the Founder

Why work with us

We take care of everything, from booking flights and hotel rooms to designing itineraries to impress your loved ones. Our specialists are on hand from the moment you start planning your trip to the day you return from your travels.

In planning a trip, every element matters. We carefully select luxury hotels, premium transfer services and one-of-a-kind activities that will take your travel to the next level.

Your desires, interests, and personality come first and inform every choice we make. We design and develop a detailed plan with an individual approach.

We believe in giving our clients the extras that separate authentic travel from tourism. Your travel with us is complemented by additional benefits and privileges, such as free upgrades, exclusive activities, and a backstage pass to the world.

Our experts are passionate travellers in their own right, who live and breathe luxury travel. We stay up to date with emerging travel trends and are constantly discovering new destinations and routes.

We share both our own expertise and contacts developed over the years, unlocking secret locations, and introducing you to selected experts and insiders.